Mastercard Onboards Ava Labs as Part of Start Path Crypto Program

American payment services firm Mastercard has onboarded Avalanche blockchain creator Ava Labs included in its Start Path Crypto Program, made to explore and solve how blockchain technology can democratize use cases for individuals and companies worldwide.

As announced by Ava Labs, the blockchain startup will join a number of other crypto innovators to revamp the worth-added services and employ cases that blockchain technology could be integrated to be used in solving real-world problems. Mastercard will back innovations that can make Distributed Ledger Technologies safer and simpler for individuals, companies, and developers to innovate.

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“The past year has witnessed incredible momentum in the realm of crypto assets, in the explosion of NFTs (non-fungible tokens) towards the piloting of central bank digital currencies in countries around the globe. Once we turn to what’s next, it’s about finding new use cases and problems blockchain technology can solve for the time being and later on,” stated Jess Turner, executive v . p . of recent Digital Infrastructure & Fintech at Mastercard, “Whether it’s enhancing financial freedom or perhaps a new value-added service using stablecoins, we feel our new cohorts of Start Path crypto and digital assets companies coupled with Mastercard’s knowledge of the area will accelerate use of new methods to pay and prioritize option for consumers and companies.”

Instead of compete against blockchain technology, many startups sense danger through the growing technology. Ava Labs’s President, John Wu, stated his team is passionate about dealing with developers inside the Start Path Crypto Program.

“Mastercard is setting a good example for leaders across all industries regarding how to embrace, instead of combat innovation,” states John Wu, President of Ava Labs. “We expect to dealing with projects and partners within the Start Path program to accelerate the positive impacts blockchain technology may have for people and institutions around the globe.”

The actual focus from the partnership is centred on scaling blockchain technology for global enterprise adoption, and Ava Labs using its unique style of the Avalanche Blockchain, is a superb accessory for this cause.